|July 26, 2007 (London, UK) – Europe’s premier poker publication Bluff Europe has joined forces with Borders to have the magazine distributed in its stores.|
Retailing at £2.99, Bluff Europe is now available to buy on newsstands at Borders book stores across the UK.
A spokesman for Borders said: “Bluff Europe is an established European poker magazine and we were keen to get the most widely-read poker publication in Europe into our stores.”
“We’re delighted to have struck a deal with Borders book stores,” added Bluff Europe Editor-in-Chief Michael Caselli. “Readers can now buy their favourite poker magazine on high streets across the UK.”
The magazine also recently launched its SMS subscription service, allowing UK readers to subscribe to Bluff Europe via their mobile phones.
For further information please contact:
+44 (0) 207 953 4026
About Bluff Europe
Bluff Europe is Europe’s most widely read poker publication, aimed squarely at the poker enthusiast. The magazine is distributed through European card rooms and poker clubs as well as on newsstands in the UK, Germany and Scandinavia. Regular contributors include Phil Laack, Roy Brindley, Hollywood Star turned poker pro – Jennifer Tilly and a host of other poker professionals from the UK, Europe and the USA.
Bluff Europe magazine is the first magazine to be available by subscription through SMS. Poker enthusiasts in the UK can subscribe by texting POKER to 60155.