Bluff Europe Signs Borders Deal
By staff
Premier poker publication Bluff Europe has announced a distribution deal with Borders Group Inc to have the European magazine distributed in bookstores throughout the UK.

The London-based magazine recently launched an SMS subscription service, which allows UK readers to subscribe to Bluff Europe via their mobile phones, and it will now retail at £2.99 at Borders shops across the length and breadth of Britain.

“Bluff Europe is an established European poker magazine and we were keen to get the most widely-read poker publication in Europe into our stores,” said a Spokesperson for Borders.

“We’re delighted to have struck a deal with Borders book stores,” said Michael Caselli, Editor-In-Chief for Bluff Europe. “Readers can now buy their favourite poker magazine on high streets across the UK.”

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