|American global Internet services and media company America Online (AOL) has announced a deal with Germany’s leading lottery and betting operator FLUXX AG to market online sportsbetting in the UK.|
Under the terms of the agreement, British users will be able to place bets on various international sporting events using FLUXX subsidiary JAXX UK. Online services and search engine provider AOL already has a deal with Altenholz-based JAXX to run a lottery service, one of AOL's most successful e-commerce services in Germany.
'As part of our mission to make the AOL UK portal the premier online destination for web users and advertisers alike, we are looking at a range of partnerships and initiatives to drive our business forward in Europe,' said Michael Steckler, Vice-President of Interactive Marketing for AOL Europe.
Rainer Jacken, Management Board Spokesman for FLUXX added that “the UK market is one of the largest and most attractive in the world.” He also said that the UK market is also worth a significant amount of money but is underdeveloped and this new agreement between the two companies would be able to access this potential.