|Popular bookmaker Ladbrokes has announced that it is going into partnership with well-renowned tabloids The Sun and the News of the World to provide readers with exclusive sports betting and online poker services.|
The joint operation will see Ladbrokes incarnated as the official gaming partner of TheSun.co.uk and the Newsoftheworld.co.uk, offering co-branded online betting and gaming provided by Ladbrokes.
The Sun’s Page3.com site is also included as part of the deal and will be used to promote the new gaming services.
Amy Copeland, Head of Commercial Development at News Group Newspapers, parent company of the above newspapers, said: “Ladbrokes is an ideal partner as, like us, they are a world-leader in their field and share our red banner. This new partnership means all our customers can access a suite of betting and gaming services using the same account, which is better for the customer and enables us to cross-promote our products more effectively.”