|One of the world’s largest bookmakers, William Hill, has announced that it will transfer its online gambling operations from the Dutch Antilles in the Caribbean to Gibraltar and Malta.|
London-based William Hill is one of the two biggest bookmakers in the UK and operates online sportsbooks, casino and skill games along with poker.
The company said that its decision was spurred by new UK legislation expected to come into effect on September 1.
Under these new regulations, only gambling companies based within the European Economic Area (EEA) or on a Government white list, which includes Malta, will be able to advertise in the UK.
It stated that the move would help it conduct business as usual as the white list includes all forms of gambling advertising including television, radio, newspapers, magazines, taxis, buses, the underground and some websites.
Customers will see new terms and conditions from today that will ‘govern all remote activities with William Hill’ and coincide with its move. The company is also advising customers that they will need to sign up again to its new terms and conditions before they can continue betting and gaming.
Gibraltar is an EEA territory as it is a British Overseas Territory and already hosts Ladbroke's online gambling operation as well as those of 888.com and PartyGaming.
Britain’s Department for Culture, Media and Sport, which is behind the new advertsing amendments, has rejected applications from the Dutch Antilles and Tasmania to be included on the white list but is still considering applications from Kahnawake in Canada and Antigua.