Littlewoods Unifies Online Gaming Sites
By Miriam H
Littlewoods Football Pools has announced that thanks help of digital marketing agency KMP Associates it has completed an eight month project to rebrand and re-launch its online offering.

The launch of the new portal,, has coincided with the beginning of the new football season and unifies the six Littlewoods sub-sites - football, lotteries, instant win, bingo, poker and casino - onto one central webpage.

‘The development of a new gaming portal is an important first stage in the repositioning of the iconic football pools business and our associated gaming products. KMP did a great job on the new portal. It was a smooth project and we shall work together as we continue to roll out a series of major technological upgrades over the next few months,’ said Jon Sheehy, Marketing Director at Littlewoods Football Pools.

The Littlewoods Gaming business, under parent company Sportech, offers a wide range of betting and gaming services to over 700,000 customers.

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