|International poker site GamedayPoker.com has announced a multi-year partnership with Australian V8 Supercar Championship team PWR Racing.|
The deal will see the cars of PWR Racing's Cameron McConville and Paul Dumbrell carry the logo of the London-based online poker room over the 14 race weekends that will constitute the 2007 season.
'The incredible popularity and visibility of the V8 Supercar Championship is unmistakable,” said Morgan Davies, Chief Executive Officer of the Gameday Group.
“As we begin to focus our marketing attention on the Australian and New Zealand markets, the team and championship were a natural fit. In addition, the team's integrity and commitment to excellence will give us momentum as we grow our exposure across these territories.”
The V8 Supercar Championship is the most popular motor sport in Australia along with considerable following in New Zealand. In addition, it is steadily growing in popularity across the world due to increased television coverage.
'GamedayPoker.com is building a name for itself as a quality gaming destination and we're very excited about our partnership with PWR Racing,' said Davies.
V8 races are held every state of Australia on various purpose-built racetracks and street circuits in addition to rounds in New Zealand and Bahrain drawing crowds up to 250,000. Throughout the Championship, GamedayPoker.com will be offering incentives and sign-up bonuses to fans of the sport.
'PWR Racing is excited about the new sponsorship arrangement with the Gameday Group as they have a new and exciting online concept and we believe we can add some great value to the company's push into the Australian and New Zealand markets,” said Graham Sattler, Sponsorship Manager for PWR Racing.
“The Gameday Group already has sponsorships in place in the World Rally Championship and the British Touring Car Championship so it's great to be part of their worldwide motor sport programme.'