|One of the world’s leading online betting and gaming operations, Ladbrokes, has announced the appointment of Edward Ihre as the first Managing Director for its Poker Division.|
Ladbrokes said that Ihre previously served as the Director of Affiliates and Partnerships at online poker room PokerStars.com and was at Pokerroom.com before that where he helped increase the affiliate contributions of new customers from 4 to 40 percent.
In his new role, Ihre will report to John O'Reilly, Managing Director of Remote Betting and Gaming, and will head up the LadbrokesPoker.com marketing and product development teams based in London.
'LadbrokesPoker.com is a strong brand in the online poker world and also operates some of the best offline events,” said Ihre.
“My focus will be on continuing the innovation and growth LadbrokesPoker.com has demonstrated in recent years and establishing a market-leading affiliate network.'