|Gibraltar-based bookmaker Stan James has announced the launch of a new mobile betting service available to its growing number of customers using technology from leading mobile gaming technology provider Mfuse.|
Stan James Mobile has been designed to give users an ‘in-running’ experience and allow them to place bets from anywhere at any time.
'Mobile betting fits well with the Stan James business ethos,” said Peter Fisher, Chief Executive Officer for Stan James. “We've been at the forefront of sports betting over the last decade and we're synonymous with betting in-running where our traders update the prices while the sport is in progress. This new mobile product now offers our punters the ability to bet in-running at any time, in front of the television, in the pub or on a train as a game or match unfolds.'
Fisher said that this move comes on the back of rising penetration of Internet-compatible mobile handsets coupled with an increase in customer demand for real-time betting during sporting events. By texting 'stans' to 89700, customers will be able to download the mobile application and log-in using their existing username and password within minutes.
Stan James cited recent statistics from comScore and Telephia that indicated that over 5.7 million people in the UK used a mobile device to access the internet during January with that number expected to grow as the next generation of handsets offer an improved Internet experience.