|Telecoms analyst Juniper Research has published a report projecting mobile gaming will reach twelve billion dollars in wagers by 2010 with $3.2 billion in revenues by 2012.|
It said that the increasing deployment of multiple mobile payment technologies and the liberalisation of remote gambling legislation in key markets are behind the growth in revenues with mobile lotteries expected to be the most popular service by the end of the forecast period with more than 380 million users globally.
“Mobile lotteries have already experienced significant levels of adoption in the Far East, while we envisage that European State lotteries will increasingly embrace the mobile environment in the medium-term,” said Dr Windsor Holden, author of the report.
He added that growth would also be fuelled by market liberalisation such as the UK’s Gambling Act, which came into force on September 1, and by proposed amendments to existing legislation elsewhere in Europe.
Far from being pessimistic, the report even forecasted opportunities in the US market in the long-term.
“The intimations from the US are that the Act will be repealed or at least reformed,” said Holden. “Should that be the case, then, facilitated by location-based technologies, in-State mobile lotteries, betting and possibly casino services will be available in that market by 2010.”
The report found that the UK is currently the largest single market for mobile gambling services, although it should be overhauled by the US by 2012, and that adoption in emerging markets will be boosted by the introduction of cash-based payment systems such as Spin3’s On-Cash.