By Linda
The first ever online Hard Rock branded casino is scheduled to launch this summer, promising ‘an online gambling experience unlike any other!’. It fuses the Hard Rock brand, its links to rock 'n roll and the excitement of traditional casino gambling.

The casino will operate from the Isle of Man under a licence issued in January 2002 to Rank Interactive Gaming (IOM) Ltd, one of the most tightly regulated and respected online gambling jurisdictions.

Offering free membership to everyone over 18 in jurisdictions where online gambling is permissible, the site will include favourites like Roulette, Blackjack, Multi-line Fruit Machines and Video Poker all with the unique Hard Rock stamp of individuality. It aims to demystify gambling so that it appeals to novice and experienced gamblers alike.

With the latest member verification and player protection controls all integrated into the software, HardRockCasino.com will be a secure casino site online.

Managing Director of Rank Interactive Gaming, Damian Cope, said, 'HardRockCasino.com will allow The Rank Group's existing 700,000 Grosvenor Casinos members to extend their relationship with the Group online. It will also provide a welcoming and player-friendly environment in which novice gamblers can learn how to play the games giving them the confidence to play online as well as visit a bricks and mortar casino should they wish.

'The site will be edgier and more energetic than any other online casino, effectively reflecting the key brand values of music in an exciting casino environment. HardRockCasino.com will also be a natural extension to our existing UK games site Rank.com. This site features a mix of bingo and fruit machine style games and although only six months old has already been independently identified as the second most visited games site in the UK.”

The launch of HardRockCasino.com will also coincide with the opening of the Group's new Hard Rock Casino in Manchester, which is scheduled to open in July. A second Hard Rock Casino is currently being developed for opening later this year in London.

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