|Search engine marketing agency Neutralize (*\*) has announced the addition of online gambling group SkyBet to its client roster, which also includes the giant Nestle group of companies.|
The BSkyB interactive television betting subsidiary has tasked Neutralize with working across its betting and gaming products including SkyBet, SkyPoker, SkyVegas and the forthcoming SkyBingo and handle all elements of search engine optimisation for these brands.
“In the crowded UK gambling industry, we needed an agency that had a successful record of search engine optimisation as this will be an essential part of our ongoing marketing mix and so Neutralize was the natural choice for us,” said Emma Crowe, Head Of Poker for SkyBet.
Neutralize represents household names such as Black and Decker, London Stock Exchange and CNET and has recently launched its new Ascendex tool, which can spider sites in exactly the same way as a search engine would to identify critical search engine optimisation issues in one hit. The automated system is highly efficient and, therefore, saves valuable time on projects and is proving to be highly desirable for brands with large-scale sites.
'Top brands such as Nestle and SkyBet need an agency that has both the experience and the cutting-edge technology to manage large-scale projects,” said Edward Cowell, Technical Director for Neutralize (*\*).