|Gibraltar-based online gambling group 888.com has announced that it has hired London advertising agency CHI and Partners in a $12 million branding campaign that will begin later this month.|
It said that this campaign would include television, poster and taxi advertisements featuring the strap line 'Enjoy The Game' devised by the agency, which describes itself as 'Big Ideas For Ambitious Brands'. 888.com stated that the campaign would be based on the idea that life is one big game that can be played, with this theme used in all of its executions.
Other CHI clients include many of Britain's best-known brands such as British Gas, Britvic, Lexus, The Royal Bank of Scotland, Toyota GB and Toyota Europe and The Telegraph Group. The company was formed in 2001 and employs some 180 specialists.