Norsk Tipping Goes Digital
By staff
Norway’s State gambling monopoly, Norsk Tipping AS, has announced that it will increase its marketing capability with the installation of about 4,000 units of Cisco Digital Media System signage.

The monopoly said that the new Cisco high-definition video solution will contribute to reductions in the annual cost of printed marketing material to retailers and help to create a solid foundation for in-store advertising sales and interactive gaming.

The System was rolled out through Norsk Tipping's nationwide retail network in just six months and will also help the company be one of the first to market in Norway with an in-store digital signage network.

'Norsk Tipping is an excellent example of how the Cisco network can be the platform to help retailers drive sales through more cost-effective and compelling marketing and advertising,' said Thomas Wyatt, General Manager for the Digital Media Systems division of Cisco.

Cisco’s solution offers interactive, multiplayer games to counter the growing competitive threat from online gaming sites and, with hourly broadcasts, Norsk Tipping plans to deliver visually attractive, dynamic and targeted advertising. It can broadcast up-to-date data such as jackpot information and current odds for its sports betting service in real-time over the network.

Norsk Tipping will also use the Cisco Digital Media System to segment its advertising, targeting its marketing messages based on the retail outlet's focus. It said that this segmentation, combined with more compelling in-store advertising, will help drive up incremental sales.

'The Cisco Digital Media System helps us to deliver the right communications at the right time to the right customer segments to generate incremental sales,' said Stein Onsrud, Technology Advisor for Norsk Tipping.

'With its flexibility and scalability, the Cisco Digital Media System is helping Norsk Tipping to strengthen its brand, increase sales, make it more attractive for retailers to sell our products and maintain customer confidence,' said Onsrud.

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