|Dutch interactive entertainment company 2waytraffic International has announced an agreement with online games and betting company Ladbrokes for the launch of an exclusive online version of its Who Wants To Be A Millionaire? Bingo.|
Formerly Celador International, 2waytraffic said that the game is to be featured as one of the three bingo rooms on Ladbrokes’ bingo portal, Ladbrokes Bingo.com, and has been designed to reflect all aspects of the popular Who Wants To Be A Millionaire?, combining traditional bingo game play with elements of the show’s format and mechanism.
The voice of British host Chris Tarrant will star as the bingo caller while the game’s jackpot structure is to mirror the Millionaire? money tree and allow rewards for a greater number of players than the usual bingo jackpot structure.
Who Wants To Be A Millionaire? Bingo will also feature a chat room where users may interact between games as well as play free bonus games based on Fastest Finger First and the three Lifelines, reinforcing the Who Wants To Be A Millionaire? experience.
“I’m delighted to have created a strategic partnership with Ladbrokes, which marries the growing popularity of online bingo with Millionaire’s instantly recognizable and phenomenally popular mechanic and format,” said Selma Turajlic, Director of Interactive Media for 2waytraffic.
“It is further evidence of Millionaire’s versatility.”