GamingAlerts Scores Largest Single Investment On Hit TV Show
By staff
October 23, 2007, (London, UK) BBC’s reality investment program Dragons’ Den has made an investment in online gaming site Aired on the 22nd of October,

Emmie Matthews and Ed Stevens, founders of the site, recieved a £200,000 investment for their gaming site; marking the single largest amount ever awarded on the immensely popular program.

The Dragons’ Den panellists are famous for striking fear into the hearts of the hopefuls who turn up asking for investment. But Dragon Theo Paphitis was so impressed with their project he agreed to invest all the money on his own.

According to Matthews, Paphitis was excited about his investment because: “Theo knows the current and future value of online gaming and sees it as a major growth industry. He invested because of our years of experience in gaming, and because of our track record of success. In fact, Mrs Paphitis plays online bingo all the time so Theo understood the value of the company and its large consumer appeal.”

The winning concept of Gaming Alerts is to deliver up-to-date offers, advice and bonuses direct to the desktop of online gamblers from major online casinos, online poker rooms, online bingo sites and online sportsbooks.

Users select their interests, and Gaming Alerts tailors the best odds, bonuses, free bets and freeroll poker tournaments that fit the player’s exact criteria. This tailored-content solution is a convienience for users and a hugely valuable media outlet for online gaming sites.

Dragon, Theo Paphitis said “I am delighted to be working with the Gaming Alerts team, I think the whole concept of proactively alerting users to the best bonuses and offers is truly revolutionary and Ed and Emmie have really brought the idea to life, I am looking forward to working with them and realising the potential of the company.”

The founders have an exclusive agreement with technology supplier Skinkers, the market leaders in desktop communication, who are also the suppliers to the BBC and Sky News alerts services.

Stevens said “Gaming Alerts makes money the same way or does – by referring customers or users from our site to operators in exchange for commissions.”

Paphitis has built his fortune on turning businesses into successes. He has transformed Ryman, Contessa, La Senza and Partners the Stationers into successful and profitable retail companies. He now heads up a 350-store chain a group turnover approaching 250m. Theo’s style and knowledge is part of the reason why Dragons’ Den has been such a huge ratings hit since its launch in 2005.



Melissa Ross

Lyceum Media

+44 (0) 207 953 4026

Esther Whitehead

Lyceum Media

+44 (0) 207 953 4026

ABOUT GAMING ALERTS is the UK’s most comprehensive online gaming comparison portal. compares dozens of operators, their bonuses and promotions (as well as all the latest industry news), from every branch of the online gaming tree, ie bingo, poker, casino and sports-betting. In addition also provides an RSS based alerts application that users can download free of charge in order to be kept up to date with all the industry developments including new bonuses and promotions. Once downloaded, users receive messages direct to their desktop via an alert function or desktop ticker. offers independent, unbiased advice for the online gaming community.

Online Casino provides online gamblers with information on online casino gambling, sports betting tips, wining casino tips, internet casino reviews, sports odds, matchups, results, editorial and much, much more… We also have an industry insider’s section including Internet gaming press releases, a calendar of events and gaming industry news.
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