|BBC’s reality investment program Dragons’ Den has made an investment in online gaming site GamingAlerts.co.uk.|
Aired on the 22nd of October, Emmie Matthews and Ed Stevens, founders of the site, received a £200,000 investment for their gaming site, marking the single largest amount ever awarded on the popular BBC2 programme.
The Dragons’ Den panelists are famous for striking fear into the hearts of the hopefuls who turn up asking for investment. But Dragon Theo Paphitis was so impressed with their project he agreed to invest all the money on his own.
According to Matthews, Paphitis was excited about the investment: “Theo knows the current and future value of online gaming and sees it as a major growth industry. He invested because of our years of experience in gaming, and because of our track record of success. In fact, Mrs Paphitis plays online bingo all the time so Theo understood the value of the company and its large consumer appeal.”
The winning concept of GamingAlerts.co.uk is to deliver up-to-date offers, advice and bonuses direct to the desktop of online gamblers from major online casinos, online poker rooms, online bingo sites and online sportsbooks.
Users select their interests, and Gaming Alerts tailors the best odds, bonuses, free bets and freeroll poker tournaments that fit the player’s exact criteria. This tailored-content solution is a convienience for users and a hugely valuable media outlet for online gaming sites.
Dragon Theo Paphitis, who made his fortune mainly in the retail sector with firms such as Ryman, Contessa and Partners the Stationers said: “I am delighted to be working with the Gaming Alerts team. I think the whole concept of proactively alerting users to the best bonuses and offers is truly revolutionary and Ed and Emmie have really brought the idea to life. I am looking forward to working with them and realising the potential of the company.”
The founders have an exclusive agreement with technology supplier Skinkers, the market leaders in desktop communication, who are also the suppliers to the BBC and Sky News alerts services.