Survey Asks Casino Affiliates About Best Performing Programs
By staff
October 31, 2007 -- has begun the process of conducting a survey aimed at gambling webmasters in order to determine the best performing casino affiliate programs in the industry.

Gambling webmasters can choose between dozens of different casino affiliate programs. Very often webmasters select those programs based on which is offering the best commission rates. However, the commission level does not necessarily reflect the actual performance of a particular affiliate program.

Essential elements that determine webmasters’ earnings are player conversion and player retention. An online casino has to be attractive to gamblers, so that they actually decide to sign up to the brand and later come back to play again and again.

For webmasters it’s unfortunately almost impossible to evaluate the quality of all the different brands in the industry. CasinoAffiliateProgram’s survey intends to discover this, by revealing which casino affiliate programs actually perform best for gambling webmasters.

The questionnaire itself is simple and straightforward. The webmasters are asked to name the programs that performed the best and the worst, in their opinion, over the past 12 months. The results will produce a rating for each program - 0% being the lowest and 100% the highest performing casino affiliate program.

All casino webmasters are invited to participate in the survey. It can be found on:

The results of survey will be available in December.


For further information please contact:

James Mason

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