|Las Vegas-based Players Network Inc has announced a deal with Modern Mobile Marketing to launch a series of promotional sweepstakes via SMS text messaging beginning next year.|
Players Network is a multi-media company in the gaming lifestyle category and plans to create a series of SMS text messaging sweepstake campaigns that will be promoted and marketed aggressively on all of its video-on-demand (VOD) platforms and through its website at PlayersNetwork.com. It stated that the advertising for the campaigns will be integrated into its programming and distributed across its outlets to generate consumer interest.
'We've been searching for a mobile marketing partner for a long time,” said Michael Berk, President of Programming for Players Network. “A lot of companies say they do everything but when you dig deeper you realise they either don't have the technology or the creativity you desire. Modern Mobile Marketing has both and more.'
Players Network said that Los Angeles-based Modern Mobile Marketing's SMS text messaging technology provides several options to custom-fit integrated marketing modes to the individual requirements of each targeted sweepstakes to attract consumer participation.
The first of the campaigns is scheduled for the first quarter 2008 exciting consumers about Players Network and creating an interactive experience between the consumer and the company. Players Network stated that it hopes its marketing would also accelerate its branding as the leading provider of Las Vegas and gaming content, generate significant revenue and provide its producers and partners with valuable consumer data for remarketing purposes.