|One of the world’s leading odds comparison services, BetBrain.com, has announced the launch of a new service for the bookmaking industry, AdFactory88.|
BetBrain.com allows customers to check and compare odds from 175 bookmakers and betting exchanges from across the globe covering almost every sport. With its new AdFactory88 service, bookmakers can check these odds using modern web technology to save time and improve results.
“Today, the most popular and maybe the most successful banner types used by bookmakers include odds-on events with odds updated at the time of showing the banner,” said Ebbe Groes, Chief Executive Officer for BetBrain.com.
“With AdFactory88 bookmakers can now create such banners much easier than ever before and with fewer resources.”
The London-based firm stated that all banners are created in an intuitive and fast graphical interface with users only needing to drag and drop the elements that they need for their banner before saving for future use.
“It is very user-friendly and requires no specific skills or training,” said Groes.
Another unique feature of Adfactory88 is that there is no integration required as all odds are drawn from BetBrain.com’s extensive odds database so bookmakers can begin immediately with no integration costs.
“Where existing products on the market will require hours of work before the first banner is produced, a bookmaker can design their first banner in less than ten minutes with AdFactory88,” said Groes.
AdFactory88 also offers tools for the planning of advertising strategies, managing a mix of different banners, targeting by geography or language and monitoring the results of a campaign.