|World Poker Tour (WPT) Enterprises Inc has announced the addition of two executives to its team to boost and expand its online poker presence.|
The Los Angeles-base firm said that Andy Goetsch is to serve as the Executive Vice-President of its online division while Rohin Malhotra will work as its Managing Director of International Sales and Marketing.
Goetsch previously worked as Vice-President of Poker Software Development for the CryptoLogic online poker network while Malhotra was an Executive Advisor at Fox Sports and has extensive experience in both marketing and producing television programmes.
WPT Enterprises launched its real-money online site on the CryptoLogic network in June and Goetsch is to help it become a big player in the online poker industry.
“Andy comes to us with a pretty solid poker background,” said Peter Hughes, Chief Operating Officer for WPT Enterprises.
“Not only is he a terrestrial player but he’s been an online player for a while. He also was one of the folks we worked with at CryptoLogic. He’s got the experience to bring in more revenue, more players, more marketing and more different types of marketing programs.”
For his part, Malhotra has been tasked with attracting players by designing new ways to market the brand globally.
“He’s familiar with how innovative sponsorship or innovative programming can help and drive an online-gaming business so we plan to tap into not only that experience but also his creative experience and the ways that we could use our show as a marketing tool,” added Hughes.