|In the UK, a study commissioned by the Gambling Commission regulator this week demonstrates that online gambling is becoming more popular with its main demographic group being males aged 18 to 34.|
The study is entitled Survey Data on Remote Gambling Participation conducted by ICM Research canvassed a representative sample in Britain of over 8,000 adults. It found that an average of 8.7 percent of those surveyed had participated in at least one form of remote gambling over the four quarters to September. This includes through a computer, mobile phone or interactive/digital television and is up when compared to the 2006 figure of 7.4 percent.
The remaining 91.3 percent of respondents said that they had not participated in any form of remote gambling, refuting claims by industry detractors that online gambling presents a greater risk of problems occurring. If those only playing the National Lottery remotely are excluded, an even lower 5.5 percent of respondents stated that they participated in remote gambling.
Overall, 6.2 percent of respondents said they had gambled remotely on the National Lottery in the previous month with those participating in remote gambling remain more likely to be male than female and are most likely to be aged 18 to 34.
The Survey found that remote gambling via computer, laptop or handheld device was the most popular with 6.7 percent of all respondents stating that they had engaged in gambling using these devices. This was followed by gambling via mobile phone at 2.7 percent and interactive/digital television at under two percent.