William Hill Joins Ethoca’s Fraud-Fighting Community
By Staff
Dublin-based Ethoca has announced that gaming giant William Hill has become the latest company to join in its collaborative efforts to fight fraud.

Ethoca is a leader in collaborative fraud management and also recently added betting and gaming companies bwin, 888 and Stan James to its client list. Its service allows companies to benefit from the fraud experiences of others, informing decisions and enhancing profitability on thousands of daily transactions.

“Our e-commerce and fraud management system is already one of the best and it just got better,” said Steven Reid, Group Director of Interactive Businesses for William Hill.

“By using Ethoca’s service we can securely and effectively co-operate with other companies to beat fraud. Collaborating with other companies to fight fraud is right for our business and our customers.”

Ethoca stated that global leaders see its fraud management service as a way of ensuring more of the ‘right’ types of transactions are accepted with the addition of London’s William Hill significantly increasing the global momentum for collaborative fraud management.

“With 30 percent of the top betting and gaming companies as Ethoca members, the movement towards collaborative fraud management in that industry is now in full force,” said Andre Edelbrock, President and Chief Executive Officer for Ethoca.

“William Hill benefits from the shared experiences of the fraud fighting community and community members gain from the experiences of William Hill. Everybody wins.”

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