Industry Prepares for Fire & ICE 2008
By Staff
London’s Lyceum Media and Lyceum Publishing have announced details for the biggest annual event on the iGaming social calendar, Fire & ICE.

Held around the International Casino Exhibition Interactive (ICEi) and now in its seventh year, the 2008 edition of Fire & ICE will take place on January 23 at London’s Hippodrome venue. The Hippodrome is one of the West End’s most exclusive venues with a capacity of 1,800, seven bars, an exclusive VIP room and private tables across three levels.

The theme for Fire & ICE 2008 is ‘cabaret’ with organisers stating that they would be making full use of the Hippodrome’s elevating stage to entertain guests with a cabaret-style show.

Global search-driven gaming portal is to serve as the event’s Platinum Sponsor and will be entertaining 200 VIP guests at a bar overlooking the stage and dance floor.

“Sponsoring what is regarded in the gaming industry as its most prestigious social event showcases our business in a highly effective way to the industry’s top players,” said James McBriar of

“We are looking forward to hosting our VIP guests in this glittering venue that will, no doubt, serve as the ideal forum for networking and meeting prospective clients.”

Leading games supplier NextGen Games will be the event’s Entertainment Sponsor responsible for entertaining guests during the night while Manila-based online interactive gaming consultants ESL will showcase MySpace sensation Tila Tequila in the venue’s two Ice Shot Bars.

“We have been sponsors of Fire & Ice 2006 and 2007and both were certainly great nights and events our partners still talk about,” said Matt Davey of NextGen Gaming.

“From all accounts, the 2008 party will be even bigger and more exciting. NextGen is proud to be the entertainment sponsor this year.”

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