|Online casino group 888.com has announced a white label deal with little-known Kamay Holdings Ltd that will see to provide gambling software beginning next month.|
Gibraltar-based 888.com stated that Kamay would be operating both online casino and poker sites under undisclosed brands and that this new partnership is another milestone in the execution of its white label strategy aimed at boosting business in diverse targeted markets.
888.com has established itself in the online gambling white label market with the successful introduction of RileysPoker.com in the UK, TowerTorneos.com in Latin America and a recent deal with Rank subsidiary Blue Square to provide a sports betting website.
“As part of our vision and action to gain dominant market share in growing markets, we are implementing our white labelling strategy to enable us to achieve quick growth parallel to our robust organic growth in those markets,” said Gigi Levy, Chief Executive Officer for 888.com.
“This agreement is a further progression of 888.com's diversified, multi-channel strategy to grow our customer reach and appeal globally.'
Little is known about Kamay other than 888.com’s statement that it is led by a team of industry veterans with a track record of customer recruitment and traffic generation. The deal will see Kamay focus on the rapidly growing European marketplace and leverage its online marketing expertise with the added value provided by 888.com’s platform.