Betfred Selects myCitadel
By Staff
VANCOUVER, BC, December 20, 2007 – ESI Entertainment Systems Inc., (TSX: ESY) today announced that its subsidiary, Citadel Commerce Corp. has contracted with Betfred, one of the UK’s most recognized gaming brands, to provide real-time bank transfer solutions via myCitadel World Wide Wallet to help drive Betfred’s expansion in the European online gaming market.

myCitadel World Wide Wallet is a personal web-based cash account that consumers can fund directly from their bank account. Consumers can immediately use the funds to make purchases on a merchant’s site or can transfer them to friends or relatives. myCitadel Wallet is simple and secure and currently accepts Bank Transfers, Visa, MasterCard, and Electronic Funds Transfers in many countries using local currencies.

Certain European markets provide payment challenges to online merchants because consumers are culturally more familiar with using direct bank payments and credit card usage on the internet is low. Betfred can now offer its customers a cost effective means of making Rapid Bank Transfers via near real-time international bank transfers into their myCitadel Wallet. The customer merely logs onto their bank account and within a few minutes the cleared funds appear in their myCitadel account. This provides Betfred’s customers with the ability to fund their wallet to play and bet almost instantly.

Betfred is providing a 200% deposit bonus, double the incentive normally provided to promote myCitadel to its customer base. Additionally, as of Sunday 9th December 2007, for every successful deposit a player makes into their Betfred Poker account using myCitadel, that player will be awarded with a tournament entry token. This token can be used to register to play one of ten Betfred/myCitadel European Poker Tour (EPT) German Open Freeroll Qualifiers running between Sunday 16th December 2007 and Wednesday 16th January 2008.

The top ten players from each of the ten qualifiers will be awarded a seat at the Betfred/myCitadel EPT German Open Final, scheduled to take place at Betfred Poker on Sunday 20th January 2008 at 18:45 GMT (19:45 CET).

The winner of the Betfred/myCitadel tournament will be awarded an all expenses paid seat at the European Poker Tour German Open Main Event taking place at the Casino Hohensyburg in Dortmund, Germany between Tuesday 29th January and Saturday 2nd February 2008, the buy-in for which is €8,000.

myCitadel is authorized as a large e-money issuer by the UK Financial Services Authority, and presently supports consumers from Austria, Belgium, Bulgaria, Canada, Switzerland, China, Cyprus, Czech Republic, Germany, Denmark, Spain, Finland, France, United Kingdom, Greece, Ireland, Iceland, Italy, Luxembourg, Malta, Netherlands, Norway, Poland, Portugal, Romania, Sweden, and Slovenia, with additional countries constantly being added.

About Betfred

Betfred, led by Chairman and founder Fred Done, are the world’s largest independent bookmakers and the UK’s biggest independent high street retailer with over 600 shops, 5,000 employees and a turnover in excess of £1.5 billion. Betfred is also the official bookmaker and gaming partner for Wembley Stadium and Manchester United.

About ESI Entertainment Systems Inc.

ESI Entertainment Systems Inc. (“ESI”) (TSX: ESY) provides products and services to the international gaming and payment processing industries through its three principal subsidiaries, Citadel Commerce Corp., ESI Integrity Inc. and PlayLine Inc. ESI's products and services, which primarily consist of payment processing, transaction monitoring and turnkey gaming platforms, are deployed in the on-line and land based gaming markets.

For further information please contact:

ESI Entertainment Systems Inc.

Tony Greening

Chief Executive Officer

Telephone: (604) 299-6922



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