|24hPoker Group has announced that it is changing the name of its 24hPoker Holding operation to Entraction Holding AB.|
Earlier this year, the Group split into a business-to-business operation and a business-to-consumer operation.
The business-to-consumer side of the operation, the renamed Casablanca Gaming Group, manages the company’s 24hPoker.com and MartinsPoker.com gaming sites.
The Group’s shareholders have decided to change the name of the business-to-business side of the operation to avoid confusion with the gaming side of the enterprise.
'The change of names marks the beginning of a new company that focuses fully on supplying the best products and services for our partners' gaming business,' said Peter Astrom, Chief Executive Officer for the Group.