|Online sportsbook Jaxx.co.uk has announced that it has signed a deal to become the official online betting partner for London’s West Ham United Football Club.|
Jaxx.co.uk is a subsidiary of German betting giant Fluxx AG and also recently announced a deal with Lycos in the UK. This latest deal will see the launch of a dedicated site offering products exclusively tailored for supporters of the soccer club, currently playing in England’s top-flight Premiership league.
“This season is proving to be a big one for West Ham United,' said Mark Irvine, Managing Director for Jaxx.co.uk.
'We will be seeking to capitalise on this by revitalising the club’s official betting proposition with a much higher profile and a more dynamic offering from our London-based trading team.”
Nicola Lord, Head of Partnerships for West Ham, which is known as ‘The Hammers’ by fans, stated that the Club looked at a number of options before deciding to partner with Jaxx.co.uk. She said that the soccer club’s board were very impressed with the professionalism and innovation shown by the team at Jaxx.co.uk along with its product.