Omni Casino has become the first Internet casino to sponsor a major tennis tournament on the ATP tour. ‘The Hamlet Cup International Series’ takes place in Commack, New York, and is best known as the warm up competition for the U.S open. Omni Casino’s sponsorship deal includes national television commercials, on-court signage and exclusive title sponsorship of the events casino night.
“Omni Casino is proud to be a Grand Slam sponsor of the 2001 Hamlet cup.” said Alex Roberts, Omni Casino’s public relations manager, “In light of the legislation recently passed in Nevada that will legalize online gaming, we felt it was the right time that our company sponsored such a major event.”
The Casino will also be giving away $1 million to the person who can correctly predict the finalists of this years men’s U.S open final and the exact final score, as part of their publicity initiative. Omni Casino is not new to this kind of marketing maneuver, last year in another, more bizarre, advertising campaign the company wrapped a fleet of city busses in vinyl with their Logo and slogan emblazoned on the side.