|Now in its seventh year, Lyceum Media’s annual ‘Fire and Ice Party’ is set to host over 1,200 i-gaming executives and professionals at London’s Hippodrome for networking, socialising, drinking and dancing on January 23 from nine o’clock in the evening into the wee hours of the morning.|
‘Fire and Ice’ has become a ‘must’ in the i-gaming social diary since its origins in 2002 and developed into the industry’s largest networking event.
This month’s event will see the historic Hippodrome transformed from the modern venue often favoured for film premiers and celebrity bashes into a 1920s-style cabaret featuring live entertainers interspersed between DJ sessions.
“This year’s event was a challenge,” said Michael Caselli of Lyceum.
“We had to create an event that would ‘wow’ industry veterans who have been part of our annual party since 2002. However, we also needed to make it network-friendly enough for newcomers to the industry to benefit from Fire and Ice’s unique social atmosphere. In essence, our goal was to create the greatest event on the i-gaming calendar but an event that made sure everyone could meet and deals could get sparked.”
“On top of that, we had to make sure that the event stayed true to the original reason we invented it,” said Jodie Thind, Managing Partner for Lyceum Media and producer of the event.
“In 1998, the i-gaming executives weren’t welcome at land-based industry events; we were like lepers. So, Fire and Ice was the i-gaming industry’s response. It’s a way for the i-gaming industry to show the world how far the industry’s come and how we have the wherewithal to prevail based on the hard work and good ideas that the industry believes in.”