Initial Poker / VC Poker Agreement
By Staff
Initial Poker is delighted to announce the completion of a deal which sees the launch of a loyalty point redemption store for VC Poker. The store will replace the Action Point Store that VC Poker operated in-house until October 2007. The launch of the new store will be within the next 12 weeks.

The store will also be available to the many VC Poker Licensees.

Initial Poker's software platform was developed specifically for the online gaming industry, and allows for a seamless link between player database and the e-commerce platform.

Initial Poker has established a large range of redemption gifts, ranging from poker chips & playing cards to iPods and Plasma TV's. All goods are stored and fulfilled from a dedicated warehouse located both in the UK and The Netherlands.

This announcement brings to the total number of loyalty point redemption stores operated by initial Poker in the gaming world to 4.

In addition, Initial Poker currently operates a 'coupon based' redemption system for Poker Heaven, Purple Lounge & Betfair, delivering high quality products to players around Europe.

Lee Reuben, MD of Initial Poker said 'The plan for 2008 is for Initial Poker to close the available opportunities in the substantial pipeline, and we are on course to achieve this.'

Lee Ferris, Mktg. Mgr. of VC Poker said 'We're pleased to rollout a new and improved Action Point Store to our loyal customers offering a wide range of goods exclusive to VC Poker. Initial Poker delivers top notch merchandise with an outstanding commitment to customer service and we're pleased to partner with them to deliver an exceptional Rewards experience for our valued clientele.'

Visit for more information or telephone 0208 381 3300

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