|According to the New York Times newspaper, high-profile Silicon Valley entrepreneur Mark Pincus has launched a new company to develop online games for sites such as Facebook and MySpace.|
Pincus stated that he has high hopes for his new Zynga Game Network, which will initially be based in San Francisco with 27 employees. The newspaper reported that the company has been reinventing card games such as poker and blackjack alongside classics such as Risk, Boggle and Battleships for the past few months with the vision of offering these to users of social networks.
The 41-year-old has built a number of successful Internet start-ups ahead of emerging trends including an early social networking site branded Tribe.net.
The Times reported that Zynga’s version of Texas hold ’em poker has already attracted hundreds of thousands of regular users with Pincus believing that Internet ventures can be created on the back of the rapidly growing social network phenomenon.
Zynga’s forward plan involves casual games that are easy to master as well as cheap and enjoyable with the company receiving ten million dollars in investment capital from venture capitalists Union Square Ventures.
“People already love to play casual games but when you take a casual game and stick it inside a social network, it becomes way more exciting,” said Fred Wilson, Partner at Union Square Ventures.
“This is like pouring gasoline on a fire.”
Other investors in Zynga include high-profile Silicon Valley figures such as Peter Thiel, a Facebook investor and board member, Reid Hoffman, the founder of LinkedIn, and Robert Pittman, former Chief Operating Officer for America Online.