Online Casino To Launch New Loyalty Point Store
By Staff
Online casino has announced an agreement that will see its in-house managed Action Point loyalty redemption store replaced with a new offering from independent provider

The Gibraltar-licensed site stated that the new store would be launched within the next twelve weeks and would also be available to licensee operators. operates four major point redemption stores along with a 'coupon based' system for, and to deliver high-quality products to players around Europe. Its software platform was developed specifically for the online gaming industry and allows for a seamless link between a player database and the e-commerce platform. has established a large range of redemption gifts ranging from poker chips and playing cards to iPods and flat screen televisions with all goods stored and shipped from dedicated warehouses in the UK and The Netherlands.

'We're pleased to rollout a new and improved Action Point store to our loyal customers offering a wide range of goods exclusive to,” said Lee Ferris, Marketing Manager for

“Initial Poker delivers top-notch merchandise with an outstanding commitment to customer service and we're pleased to partner with them to deliver an exceptional rewards experience for our valued clientele.'

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