|UK-based online gambling investment firm Gaming Ventures, the company behind BigHeartBingo.co.uk, has signed an agreement with interactive digital broadcaster Cellcast.|
Gaming Ventures was formed in mid-2006 and stated that the deal would see it offer its gambling products to viewers and users of Cellcast's international satellite television, streaming video, Internet and mobile channels.
'This is the first step of our joint venture plan to establish a gaming vertical that will utilise the existing assets of both companies without significant capital expenditure,” said Graham Martin, Chief Executive Officer for Gaming Ventures.
“We will offer mobile and online gaming and gambling and live horse racing content in the year ahead.'
Gaming Ventures stated that the deal is a good fit with its objectives, which are to invest in or acquire assets, businesses or companies that profit or have the potential of profiting from the global multi-media entertainment market.
In addition to BigHeartBingo.co.uk, Gaming Ventures also operates mobile casino ShoutingDuckCasino.com and has begun a joint venture with wireless broadband provider Wicoms Ltd.
'Gaming Ventures has a compelling portfolio of games that range from traditional casino through skill games to new lottery variants that can be tailored to the various demographics of our channels,” said Andrew Wilson of Cellcast.
“As an adjunct to these activities, we are also in the process of aggregating gaming related short form video content and developing a gaming related vertical on Sumo.tv.'