|Pitch Gaming, a new online gaming brand, has been launched in partnership by the UK’s Pitch Entertainment and Two Way Gaming and combines both companies’ web and television output.|
Pitch Gaming is to be developed as an online casino supported by a television programme called Pitch Roulette that will be broadcast on digital television allowing players to place bets through the website.
'Television is a great medium through which to acquire customers for the gaming websites,” said Guy Templer, Managing Director for Two Way Gaming.
“The online casino we have launched will boast many unique features such as live croupiers, streamed video games and live table games. We want to bring the thrill of the casino into people’s homes and let them take part in one of the great games from the comfort of their armchair.
“Roulette is the natural place to start but we are developing a number of new innovative formats within the Pitch Gaming portfolio that will be announced shortly.”
Pitch Entertainment stated that it would release a range of live television betting shows with viewers able to participate using an automated phone system.
'With our Pitch Gaming proposition, customers can plug into the website as well as become involved with the television show via their phone, creating a totally interactive and very entertaining gaming experience,” said Anton Kaszubowski, Chief Executive Officer for Pitch Entertainment.
“We wanted to create an exciting, totally interactive television and web-focused gambling experience that felt accessible as well as being really entertaining.'