|Online casino group 888.com has announced the first two operational venues under a white label deal it signed with Kamay Holdings have launched at LuckyAcePoker.com and LuckyAceCasino.com.|
Kamay, based in Limassol, Cyprus, was accepted as a white label client last month by the Gibraltar-based online gambling group and joins other operations using 888.com technology such as TowerTorneos.com in South America, RileysPoker.com in the UK and, more recently, a sportsbetting site with Rank subsidiary Blue Square at BlueSq.com.
'As part of our vision and action to gain dominant market share in growing markets, we are implementing our white labelling strategy to enable us to achieve quick growth parallel to our robust organic growth in those markets,” said Gigi Levy, Chief Executive Officer for 888.com.
“This agreement is a further progression of 888.com's diversified, multi-channel strategy to grow our customer reach and appeal globally.'
888.com stated that the partnership is to bring the ‘renowned customer recruitment and traffic generation of Kamay Holdings’ to the European market. It stated that, ‘with its marketing techniques and the 888 platform, Kamay will now focus its efforts on the growing European market’.
Little is known about Kamay, but it is reputed to own some 271 other domains including Chinaloft, a resource site for antique hunters registered by Gazit Bingaman.