|Online casino BodogLife.com has announced that it is launching a new Chinese-language web page with an advertising campaign fronted by top professional player Evelyn Ng.|
BodogLife.com stated that the new site would assist its growing number of customers in China and is the latest in a string of developments as it seeks to build momentum in this market in 2008.
The web page will provide an introduction and welcome for Chinese-speaking customers and direct them to Bodog’s Chinese-language customer service line, which opened last year with services in Mandarin and Cantonese.
The advertising campaign will run in Chinese-language print and online media sources and feature Ng, a Chinese-Canadian and Toronto-born Team Bodog poker pro.
“This year is a big year for the Chinese and Bodog,” said Calvin Ayre, Chief Executive Officer for BodogLife.com.
“We want our Chinese customers to know that BodogLife.com has the same Beijing Olympic spirit to achieve the best.”