|British online gambling group Sportingbet has appointed Ed Luck as its European Marketing Director with a remit to increase the number of customers using the company’s SportBet betting website and its Paradise-branded leisure-based casino and gaming products.|
The former Marketing Proposition Director at mobile telephone provider Orange, Luck will also promote loyalty among Sportingbet customers and improve cross-portfolios spending.
The appointment comes as the online gaming company seeks to develop its existing mass-market proposition by segmenting its marketing approach and Luck will work closely with Lida, the M&C Saatchi-owned below-the-line agency, which was appointed to handle Sportingbet's $40 million pan-European direct marketing account in November.
Sportingbet has also hired Darrell Greenwood as its European VIP Sales Director from Remington where he was Commercial Director. Greenwood is tasked with developing Sportingbet's VIP customer offering to high net-worth individuals.