|Hong Kong-based online and land gaming company AsianLogic Ltd is to launch a range of play-for-fun and real money poker rooms on Playtech's iPoker network following its purchase of the Asian Poker Tour (APT) last week.|
Purchased from Singapore’s Capital Events, the lucrative APT is Asia’s largest poker event and AsianLogic will now manage its online and land-based tournaments along with assuming control over its brand and URLs. AsianLogic will be able to access the event’s database of players and contacts in hopes that this will drive online traffic to its own poker sites.
As part of the deal, Capital Events is to remain a strategic shareholder in the APT and retain ongoing control and responsibility for poker events in Singapore. AsianLogic will also further strengthen the event with the addition of the Korean Professional Poker Tour (KPPT) as a shareholder and exclusive partner in the APT.
'Following our successful initial public offering, this agreement is further evidence of our strategy to grow our customer reach and appeal and reflects the strength of AsianLogic's market leading presence in the Asia-Pacific region,” said Chris Parker, Chief Executive Officer for AsianLogic.
'Poker continues to grow across the region at a fast rate. We have been in negotiations for some time with the APT who, as the first poker tournament organiser in Asia with an excellent brand and strong brand recognition, were a key target for us. We will organise four tournaments in 2008 looking to attract both land-based players and players from the Internet via online satellites.
“We have been working with the KPPT for some time and bringing their team on board on an exclusive basis adds considerable experience in many areas. This also provides us with some significant competitive advantages in Korea, which is one of the key poker playing markets in Asia.”