|British customers of failed sportsbook BetAndGame.com are to be transferred to Jaxx.com following a deal that includes accepting responsibility for all current deposits and outstanding bets on more than 17,000 individual accounts.|
The deal ends several weeks of speculation regarding the future of BetAndGame.com, the operating brand of B&G International launched in 2003. All customers will now move to Jaxx.com, which is owned and operated by Jaxx UK Ltd, the UK based division of leading German gaming and lottery company Fluxx AG.
“We have negotiated a deal with the directors of B&G International that will protect the interests of all its BetAndGame.com members, ensuring that their deposits and outstanding bets are totally safeguarded with membership transferring to Jaxx.com,' said Mark Irvine, Managing Director of Jaxx UK Ltd.
'BetAndGame.com was a well regarded brand and we are very pleased to have completed this agreement, which is also a significant boost to the membership of Jaxx in the UK and European markets.'
Jaxx.com has expanded rapidly since its launch last year thanks to intuitive design, innovative betting options and a series of strategic partnership agreements with AOL UK, Lycos UK and Newcastle United Football Club.
'This is not a takeover of the BetAndGame.com brand or of B&G International, which remains under the control of its existing shareholders,' said Irvine.
'The primary objective has been the retention of an established membership portfolio, ensuring peace of mind to customers and safeguarding their monies. No staff members or proprietary betting technology are included in the deal.'