|Online gambling group Entraction has signed a deal with Scandinavian software company NYX Interactive that will see its licensees launch of a range of new online bingo offerings later this year.|
Entraction, once known as 24hPoker, stated that online bingo complements its current product offerings because it attracts new target groups due to its widespread popularity offline and becoming an increasingly competitive operational field.
Entraction already offers poker, sportsbetting and casino games to partner firms with Peter Astrom, Chief Executive Officer for the Swedish firm, stating that bingo makes it possible for associates to offer players an outstanding gaming experience in a safe and regulated environment.
Staffan Lindgren, Chief Executive Officer for NYX Interactive, said that this deal was important to his company and its global ambitions. He stated that bingo is a social game with player interaction a key feature and that his company’s product had a user-friendly chat function to enhance players’ online experience.