Blackjack Table Ads To Go
By Paul
An Atlantic City casino is to abandon the practice of selling advertising space on its blackjack tables after only a month.

The Sands Hotel & Casino designed table layouts that contained ads for Remy Martin cognac, installing them on more than a dozen tables last month. The idea was to raise money for the casino, which filed for bankruptcy four years ago and last year posted its second-lowest gross operating profit ever.

However, a management reshuffle at the Sands (former Showboat Casino-Hotel president Herbert Wolfe took over in March) – put paid to the table ads, as the casino thinks the ads detract from the casino’s image.

'Somebody thought it was a good idea two years ago, that's when the original negotiations started,' said Harvey Perkins, vice president of casino operations. 'But we want to bolster and solidify the brand name of the Sands, not cheapen it. They may be great products, but we want people to think about the Sands, not other products.'

The ads, which showed two bottles of Remy Martin side by side, near the bottom of the table layout, will be removed within 45 days, Perkins said.

Other casinos have looked into table advertising, which do not contravene casino regulations as long as they do not interfere with the integrity of the games or the ability of surveillance cameras to follow the action.

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