Advertising Authority Finds High Compliance Rates
By Staff
The UK’s Advertising Standards Authority (ASA) has published the results of its Gambling Compliance Survey for last year revealing that gambling firms are in general not abusing the more liberal gambling advertising laws.

A compliance team from the ASA conducted the Survey across media between September and October in order to assess the compliance rates of gambling adverts. It found an exceptionally high compliance rate with 99 percent of surveyed commercials adhering to the Advertising Codes, which were designed to ensure gambling advertisements are socially responsible with a particular regard to protecting young people and vulnerable members of society.

The ASA stated that 784 advertisements were monitored and only seven were found in breach. Six of the offending ads were from television with four of these produced by one unidentified advertiser. The only other breach was an Internet pop-up ad with offenders assuring the compliance team that the commercials would not be running again.

“The ASA understands the concerns of many members of the public about the potential for harm from irresponsible advertising,” said Christopher Graham, Director General for the ASA.

“Our prime concern is protecting consumers, particularly the young or vulnerable, by ensuring that advertising for gambling products adheres to high standards.

'The results of this compliance survey are confirmation that advertising self-regulation is working effectively and that advertisers in the gambling sector are demonstrating a proper concern for social responsibility in their marketing communications.”

“The Gambling Commission welcomes the publication of this survey, which demonstrates the widespread commitment of licensed gambling operators to the advertising rules,” said Andrew Lyman, Director of Monitoring and Enforcement for the Gambling Commission.

'The Commission will continue to work closely with the ASA and its own licensees to make sure the codes of practice are effective.”

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