|Interactive television firm Two Way TV has signed a deal with pub console games developer Bigfizz UK to license eight of its popular skill with prizes (SWP) games throughout British pubs.|
The deal comes as Britain’s Two Way TV tries to expand the use of its games onto new commercial platforms and will also include licenses for other entertainment venues including cinemas and bowling alleys.
The tie-up with BigFizz means a new audience will be able to enjoy Two Way TV’s entertaining interactive games including String ‘Em In, Deal With It, BuzzWords, JellySets, Match Blox, Tactiles, Tactiles Attack and Picnic Antics. The deal also builds on Two Way TV’s presence on its own-branded games channel on Virgin Media, a white-label games service with BT Vision and the licensing of its most successful game, String ‘Em In, on Sky’s leading Sky Games UK games portal.
'This latest licensing deal is part of our strategy to aggressively expand and extend our presence on games platforms so that a wider audience can enjoy our unique and inclusive interactive games,” said James Turner, Head of Sales for Two Way TV.
'BigFizz is a well-known games developer for pub consoles and we are excited about the market potential of this new partnership.'
'We are thrilled to be working with Two Way TV, pioneers in the interactive games market who have developed compelling and innovative games, which are bound to prove popular with SWP audiences,” said Scott Campbell, Director for BigFizz.
'Combining our expertise creates a great package for SWP networks.'