888.com’s Latest White-Label Deal
By Staff
Gibraltar-based online gambling group 888.com has announced a white-label deal with games design studio NextGen Gaming for the supply of some of its interactive wagering titles.

888.com stated that the agreement would allow it to make popular NextGen titles available to its customers and those of other white-label partners from the third quarter of 2008 while the content would be 'localised' to appeal to the specific countries that it serves around the world.

The games will be provided through 888.com’s Integration Platform, which enables third-party develops such as NextGen to swiftly connect to its gaming environment, leveraging its brand strength and robust multi-channel marketing to reduce a game’s time to market.

'We are constantly expanding our games offering to customers through internal innovation and the integration of third-party games with the emphasis on new games and branded content,” said Gabi Campos, Senior Vice-President and Head of Offering for 888.com.

“The integration of NextGen's most popular games into 888.com's gaming environment will provide a significant boost to this area of organic growth.'

'Through this strategic agreement, NextGen is proud to offer some of its best performing titles such as Eastern Dragon and Dr Love,” said Matt Davey, Chief Executive Officer for NextGen Gaming.

“We are excited by the opportunity to work with such a professional and progressive company as 888.com and look forward to delivering an exciting entertainment package.'

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