|London-listed interactive gambling group NetPlay TV has announced deals with celebrity British comedian Jim Bowen along with double act Cannon and Ball for its new television programme, Celebrity TV Bingo.|
The celebrities will join presenter Greg Scott for the launch of the brand, which will be a daily bingo show for the Sky network. Celebrity TV Bingo will give players the chance to take part online and through interactive television with users able to print their own bingo cards and mark them off from home.
With an expected launch date this summer, the television show will give players the chance to win instant cash prizes and interact with the celebrities. It follows NetPlay TV’s acquisition of leading online bingo site Bingos.com for $12.53 million, which added over one million registered users to its bingo operation.
'This new television show is another milestone in our development of our bingo business,” said Martin Higginson, Chairman and Chief Executive Officer for NetPlay TV.
“Having the likes of Jim Bowen plus Cannon and Ball will really help us put the Bingos.com brand on the map. Giving the customer the chance to play bingo from the comfort of their own home with famous celebrities calling out the bingo numbers is yet another first for our business.'