|Online bingo player portal BingoPort.co.uk released data last week indicating that Internet bingo use in the UK has increased significantly over the past six months.|
The British site stated that average daily player numbers across all UK-focused online bingo operators had increased by about 19 percent since September.
'I don't think this increase has taken anyone that works in the online bingo industry by surprise,' said Scott Logan, Managing Director for BingoPort.co.uk.
'As the only company here in the UK collecting industry wide data, we've seen this coming for quite a while.'
Logan stated that the main factor in the rise is the proliferation of bingo operators taking their message to players through mainstream media marketing campaigns following the relaxation of strict television advertising policies by UK authorities last year.
'What we have today is the big online bingo clubs such as FoxyBingo.com, SunBingo.co.uk, GalaBingo.co.uk, Bingo.Ladbrokes.com and the newly opened 888Ladies.com aggressively using media to acquire players in order to gain a foothold in the growing marketplace,' said Logan.
'We expect this to continue for some time yet.'
BingoPort.co.uk stated that it is continually monitoring the UK online bingo industry and is bullish about the future of the game in Great Britain.
'As we look towards summer, the traditional slow period in the online gambling space, we expect the industry growth to drop with further increases being seen from September onwards,' said Logan.