|Online gambling operator Casino770 has purchased the 770.com domain name from a private investor in order to expand its online presence and market its brand more effectively.|
The deal was brokered by Internet domain marketplace Sedo.com with the price paid by Casino770, which is allegedly associated with France’s Partouche land-based casino operator, in the region of $344,000.
'In such a competitive online gaming market, it's crucial we secure the right names to grow and develop the company's online brand,' read a statement released by Casino770.
'Using Sedo.com's trusted marketplace and brokerage service, the business has secured an unforgettable name. It's short and sweet and fits the brand like a glove.'
'We're pleased to have brokered such a high profile sale,' said Nora Nanayakkara, Director of Business Development for Sedo.co.uk.
'Short generic names like 770.com are red hot commodities, far more so than a physical business address. Any growing business looking to make its Internet presence felt will know its online strategy and domain portfolio are key components to successful brand development.'