|Online casino LadbrokesCasino.com has unveiled the first in a series of three new television advertisements, which aired for the first time in the UK last week.|
Devised by the M&C Saatchi advertising agency and created by cutting-edge production company Knucklehead, the adverts are an interpretation of the site's new Quench Your Thrill Buds strap line and were directed by short film award winners Zak Emerson and Dan Gifford.
The series taps into the emotional thrill of playing online casino games and tells the story of insatiable excitement seekers whose quest for the ultimate buzz sees them push the limits too far with comical, yet fatal consequences.
The first in the series, Climb, is shot in documentary-style and features mountain man Nolbert Fernadez recounting the ill-fated story of good friend Pedro who went to ridiculous lengths in his search of thrills. Scenes include Pedro dousing himself in oil and tying his hands behind his back before attempting to climb a mountain. As with all the unlucky thrill seekers in the adverts, Pedro doesn't live to tell the tale and the scene ends by Nolbert stating that his friend should have 'quenched his thrill buds' at LadbrokesCasino.com instead.
'We are delighted with our three new television advertisements and aim to show that LadbrokesCasino.com caters for our customers by providing them with plenty of thrill-seeking opportunities,' said Natalie Coles, Head of Marketing for LadbrokesCasino.com.