|Leading Asia-focused gaming media company World Mahjong Tour Incorporated has signed a strategic partnership with Taiwan’s MUCH TV that will see it co-brand the television channel’s upcoming celebrity mahjong event.|
This inaugural mahjong event will be filmed throughout May in Taipei and see approximately 40 local celebrities compete for two seats at the upcoming World Mahjong Tour’s Celebrity Invitational.
The first of its kind from the World Mahjong Tour, the Invitational will take place over the second week of June in Hong Kong featuring celebrity tables from Taiwan, China and Hong Kong alongside some of the world's top professionals.
'Our alliance with MUCH TV allows World Mahjong Tour to enter Taiwan and the surrounding region's market spreading the World Mahjong Tour and continued growing popularity of mahjong,' said David Wang, co-founder of World Mahjong Tour.
'MUCH TV brings the distribution, experience and relationships that enhance the overall growth plans of the World Mahjong Tour.'
Wang stated that MUCH TV's local qualifying event would be broadcast prior to the Celebrity Invitational and include mahjong celebrity hosts Xu Nai Ling and Pan Hui Ru.